UNDER ARMOUR CONCEPT STORE TO OPEN AT THE V&A WATERFRONT

Global performance brand brings expansion to Cape Town with its game-changing apparel, footwear and accessories.

The popular American performance brand is opening its first Cape Town store at the V&A Waterfront. A leader in innovative sports performance apparel, footwear and accessories offers performance enthusiasts worldwide with the advanced performance training gear and is excited to bring the winning formula to the Cape Town store.
The 200sqm concept store situated at Entrance 2, on the Upper Level of the V&A Mall follows in the successful launch of their first South African Brand House situated in the Mall Of Africa in Midrand in May 2016 and the opening of Menlyn in Pretoria in November 2016.

The Under Armour Brand House in the V&A Waterfront will feature performance Train, Run, Studio and Golf apparel, footwear and accessories for men, women and kids, ensuring all athletes are able to look, feel and perform at their best. With a focus on innovation and design, the Under Armour Brand House will ensure that all customers receive guidance and recommendations that are tailored to their unique training needs, with the end-goal of outfitting them in the perfect head-to-toe Under Armour products.
According to Gareth Kemp, MD of Apollo Brands, official distributor for the brand in SA, “Under Armour is an iconic global sports apparel brand driven by innovation and design so it is extremely exciting to be able to open doors in Cape Town`s most vibrant and iconic retail destination, the V&A Waterfront. Our global brand commitment is to make all athletes better through performance and innovation while providing consumers with an unparalleled shopping experience.”

To celebrate the opening on 1 June 2017, the store will be open to customers from 09:00, with exciting exclusive opening day offers. Customers should get there early to ensure that they do not miss out on the pre-launch countdown and festivities. Customers can follow the Under Armour social media platforms for further details on opening activities.

The new Under Armour store at the V&A will be open from Monday – Sunday from 9am to 9pm. For more information about Under Armour, visit UA.com and follow @UnderArmourSouthAfrica Facebook and @underarmourza on Twitter and Instagram.