H&M’s Studio Collection is finally here!

The love story with H&M’s Studio Collection started in March earlier this year when it launched on the runway at Paris Fashion Week. Fast-forward to 8 September and the striking collection made its way to our H&M store for eager customers in South Africa.

The best looks from A/W 2016 feature a marriage of unexpected silhouettes and embellishments that have been selected to suit local wearers’ warm spring/summer climate. So don’t be dissuaded when you see #HMStudioAW16 at the store and on social media feeds.

Inspired by Swedish folklore: bright reds and embroidered detail are among the striking finishes that will make it difficult to pick only one garment. The collection, which is also now available in Johannesburg’s Sandton, is made up of menswear and womenswear with kids fashion exclusively available at our store.







For a closer look at the new collection, pop into our store on the Lower Level of Victoria Wharf and follow H&M South Africa and #HMStudioAW16 online.