About Michelle

What some people still don’t know about Watershed, those whom are yet to pay us a visit at least, is that we didn’t just repackage the same old offering we had in our old Blue and Red sheds, so that we could wow the tourists. Watershed is a platform, and yes it is for exposing our brilliant designers, artists and world class crafters to the out-of-owners but it’s also about celebrating and supporting local. From our people to our people. And one of our key focuses for the space is, of course, Fashion!

After an extensive career in retail fashion in Europe and Canada, Michelle Ludek returned home to South Africa in 2007 to set up her ready-to-wear collection. Each of Michelle’s collections reflects her impulsive and playful instincts and who she is as woman, define her clothing. Feminine, flattering and affordable – she has created a mainstay brand in South Africa with a dedicated following of customers.

I moved back from Canada in 2007 after living there for 6 years and working in the fashion industry. I was heavily pregnant and my son was born 1 month later. It was important to me to have him born in South Africa. I took a year off to take care and spend time with him and my dream opportunity came about to start my own clothing line. It has been my lifelong dream. I couldn't find what I wanted to wear so I decided to make my own clothes.